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Sucden choose Brady for Base Metal Options Pricing

London 5 January 2010

Brady plc (BRY.L), the leading supplier of trading and risk management solutions for metals and commodities, has today confirmed that Sucden Financial Limited, one of the world's leading Commodities, Financial Futures and Options firms, has selected Brady’s market leading trading and risk management solution for base metal options pricing.

Sucden Financial, a London Metal Exchange ( LME) Category I member, has confirmed the selection of Brady’s option pricing module which will offer its clients the ability to enter into transactions which are guaranteed by the London Clearing House (LCH).  Specifically designed for professional derivatives traders, Brady will provide Sucden Financial with the ability to price on a real-time basis all exchange-traded derivatives including LME TAPOs (Traded Average Price Options) accurately and consistently with the market community.

Hugh Le Fanu, Head of Sucden Financial’s Base Metal Options desk in London said, ”Sucden Financial has always been focused on providing clients with a service that is second to none. Brady plc is very much considered an industry standard among the commodity options market-making community, and therefore we are confident that with Brady’s new price-making management solution we will not only meet but exceed our clients’ expectations.”

Gavin Lavelle, CEO at Brady, commented: “We are delighted to have Sucden Financial as a client; they very quickly recognised the unique benefits of Brady and saw the value it will bring to their business. Much of the success of our solutions is predicated on our deep knowledge and understanding of commodity markets and effective communication with clients. Understanding our clients’ current and future needs enables Brady to provide them with a quantifiable, competitive edge.”

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