London, 7 January 2011

Sharps Pixley Ltd are pleased to announce the reviving of the Sharps Pixley name which has been re-established in order to sell gold bars and coins to the UK public. The new business has been launched by gold entrepreneur Ross Norman who is one of the original founders of the precious metals website TheBullionDesk.com.

The original Sharps Pixley company has a heritage back to 1778 and it was central to the London bullion market as one of the original London gold and silver fixing members. That bullion business was acquired by Kleinwort Benson and subsequently Deutsche Bank in 1993 but the company name was allowed to expire. However Deutsche Bank retained the original trade mark and this, as well as the company name was acquired by the new team thus providing a link with the original firm and the name was revived in 2010.

The Sharps Pixley website at www.sharpspixley.com aims to provide potential investors with a real time market gold price and regularly updated aggregated market news to provide users with sufficient information in order to make a decision if and when to invest in physically delivered gold. Sharps Pixley is presently in negotiations with a couple of suppliers who will be making small bars and coins available through the site.

Beyond its web presence Sharps Pixley also seeks to develop a host of new sales channels through which to promote gold sales to its clients, thereby making it more accessible. "We refer to this as Operation Martini – any time, any place, anywhere" added Ross Norman. Although today Sharps Pixley is a modest-sized entity, it has the stated ambition to grow to become the largest single provider of retail physical bullion products in the UK.

Speaking of the new business, Sharps Pixley CEO Ross Norman said "we are immensely excited by the prospects for retail bullion sales in the UK ; we believe that by blending cutting edge web technology, efficient logistics and innovative inventory management with some old-fashioned business values, then we have the right formula to provide the public with an attractive new investment product".

Sharps Pixley believe there is an opportunity to rekindle latent interest in the UK gold market not least because it has consistently been one of the strongest performing asset classes of the last decade ; looking ahead, there are growing concerns about further economic turmoil and the possibility of serious inflation. Early adopters will have landed a healthy return for their faith in the yellow metal to date but observers confidently predict that there remains much upside for gold prices in the coming years.

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