London, 17 September 2010

Successive new records in the gold price have increased concerns that gold may be overvalued vis-à-vis other assets. Some investors and market commentators even question whether the gold market is in a “bubble.”

The World Gold Council has applied a statistical approach to these concerns and examines the prospects for future gold demand in the new research paper The 10-Year Gold Bull Market in Perspective.

Among a number of analytical conclusions, The 10-year Gold Bull Market in Perspective shows developments in the global gold market do not resemble the statistical characteristics of past bubbles, including those of the US housing market, the NASDAQ technology bubble, and the Japanese Nikkei equity market bubble.

The paper further shows that the gold price is consistent with its long-run average level compared with a range of different assets including equity indices and hard assets like oil.

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Go to www.gold.org to download